The Golden Rule of Web Typography
The best practice is to choose two fonts that complement each other:
- A Heading Font: A distinctive font that grabs attention. Used for titles and main headings.
- A Body Font: A highly readable and clean font for paragraphs, instructions, and ingredients.
All the fonts I’m recommending are available for free on Google Fonts, so you can easily add them to your website.
Recommended Font Pairings for Recipes Craze
Here are 3 professional font pairings that match your brand’s aesthetic. Choose the one that you feel best represents Emily Carter’s personality.
Pairing 1: The Modern & Professional Choice (My Top Recommendation)
This pairing is clean, authoritative, and incredibly versatile. It communicates trust and clarity.
- Heading Font: Montserrat
- Body Font: Lato
Why it works: Montserrat is a geometric, modern font that is strong and confident, perfect for titles. Lato is a very friendly and exceptionally readable font, making it perfect for long recipe instructions. They are both clean sans-serifs but have different personalities that create a subtle, professional contrast.
Example:
The Ultimate Chocolate Chip Cookies (Montserrat)
This recipe has been tested over 20 times to achieve the perfect balance of chewy, crispy, and chocolatey. (Lato)
Pairing 2: The Elegant & Editorial Choice
This pairing gives your blog a more “food magazine” or high-end feel. It’s stylish and sophisticated.
- Heading Font: Playfair Display
- Body Font: Roboto
Why it works: Playfair Display is a beautiful, high-contrast serif font that feels elegant and traditional, perfect for making your recipe titles feel special. It is balanced by the extreme simplicity and readability of Roboto, one of the most popular and neutral body fonts on the web. The contrast between serif and sans-serif is a classic design choice.
Example:
Lemon & Thyme Roasted Chicken (Playfair Display)
A simple yet elegant dish perfect for a Sunday dinner. The secret is in the fresh herbs and slow roasting method. (Roboto)
Pairing 3: The Friendly & Approachable Choice
This pairing feels warm, welcoming, and very contemporary. It’s perfect if you want your brand to feel like a friendly guide in the kitchen.
- Heading Font: Poppins
- Body Font: Nunito Sans
Why it works: Poppins is a geometric font with very round and friendly letterforms, making it feel modern and approachable. Nunito Sans is its perfect partner—it’s also rounded and clean, ensuring the entire site feels soft, welcoming, and extremely easy to read.
Example:
Quick & Easy Weeknight Pasta (Poppins)
This is my go-to recipe for busy nights when I need to get a delicious dinner on the table in under 30 minutes. (Nunito Sans)
How to Use the Fonts: A Simple Hierarchy System
Once you choose your pairing (e.g., Montserrat and Lato), here’s how to apply them consistently across your site:
| Element | Font | Example Size | Style / Weight |
| H1 (Main Post Title) | Heading Font (e.g., Montserrat) | 36px – 48px | Bold or Semi-Bold |
| H2 (Main Section) | Heading Font (e.g., Montserrat) | 28px – 34px | Bold |
| H3 (Sub-section) | Heading Font (e.g., Montserrat) | 22px – 26px | Bold or Semi-Bold |
| Body Text (Paragraphs) | Body Font (e.g., Lato) | 16px – 18px | Regular |
| Ingredients / Lists | Body Font (e.g., Lato) | 16px – 18px | Regular |
| Captions / Labels | Body Font (e.g., Lato) | 14px | Italic or Regular |
The key is consistency. Using this system will make your website look incredibly professional and well-designed.